The color(s) yellow, white, red, green, black, blue, peach, purple and orange is/are claimed as a feature of the mark.
"DESDE 1936" AND "CRUNCHY & FRUITS"
The mark consists of the wording "LA PASTORA" in stylized font in white, outlined in black, inside a green rectangular carrier, outlined in white and then outlined in red, and above are flowers in green, purple, red, blue, yellow, orange and black and above is a design of a woman's upper torso and head in the colors peach and black with a white t-shirt and red suspenders superimposed over an image of a sun in yellow and white, all above the wording "DESDE 1936" in stylized font in black, above the wording "CRUNCHY & FRUITS" in stylized font with "CRUNCHY" and "FRUITS" in black and "&" in red. The white background is not claimed as part of the mark and represents a transparent background.
LA PASTORA DESDE NINETEEN THIRTY SIX CRUNCHY AND FRUITS
The English translation of "LA PASTORA DESDE" in the mark is T"HE SHEPHERDESS SINCE".