Color is not claimed as a feature of the mark.
The mark consists of the word PURELISTICS which appears with the letters PURE in thin font and the letters LISTICS in a thicker font. The word PURELISTICS is accompanied by the word WELLNESS below it. Next to these two words, to the right, is a picture of a globe, or, the world, with plant leaves to the right. There is also a curved line above "PURELI" of PURELISTICS and also a curved line under "LNESS" of WELLNESS.
Trademark: 86955377
