The mark consists of the phrase "LUCCA" in black uppercase letters and large print, followed by "ALLA MODA" in grey stylized letters in smaller print below it. On each side of the phrase "ALLA MODA" is a short grey horizontal line. To the right of the phrase is a hummingbird with an orange head, purple upper wing, blue lower wing, light blue stomach, two shade green tail.
The color(s) black, grey, orange, purple, blue, light blue, and green is/are claimed as a feature of the mark.
The English translation of "ALLA MODA" is "fashionable".
Trademark: 86955046
