The mark consists of a black and white silhouette of a woman's hair, with a red flower with green leaves located towards the upper left of the hair. Around the silhouette's neck is a traditional Hawaiian lei with 10 colored flowers going around from left to right in the order of yellow, pink, purple and violet, blue and red, pink and purple, maroon and orange and blue, blue and yellow, maroon and pink, blue and orange, orange and tan, and yellow, orange and blue, all with green leaves behind. Below the silhouette is the word "LEI" capitalized in black font.
The color(s) black, white, maroon, green, yellow, pink, purple, blue, orange, tan, and grey is/are claimed as a feature of the mark.