The color(s) red, purple and gray is/are claimed as a feature of the mark.
The mark consists of on the left, a logo consisting of two interlocked diamond-shaped figures (one in red and one in purple shading to gray), each containing an arrow shape; and on the right, the letters "SMS" (in two shades of purple), above the words "RETAIL + ANALYTICS" (in gray).
STRATEGIC MARKETING SCIENCES RETAIL PLUS ANALYTICS