The color(s) golden, blue and red is/are claimed as a feature of the mark.
"CERVEZA MINERVA, BEER, BEER, ELABORADA EN GUADALAJARA, JALISCO, CLARA, 4.5% ALC. VOL. 12 FL OZ."
The mark consists of a white rhombus with golden contour and with lines inside, on the inside, it shows a golden rooster on the upper part, standing on wheat. The words "CERVEZA MINERVA" are shown under this image, with a blue background and golden letters. In the left side, the literal element "BEER" is shown in golden letters. In the right side, the literal element "BEER" is shown in golden letters.In the center, the literal element "UNION" is shown in red chunky letters framed by two thin golden lines. Under such literal element, the words "Elaborada en Guadalajara, Jalisco" are shown in in black cursive letters. On the bottom, the literal element "CLARA" is shown in capital golden letters framed by two thin blue lines, and under such literal element, the literal elements 4.5% Alc. Vol. 12 FL Oz. are shown in black.
CERVEZA MINERVA BEER UNION BEER ELABORADA EN GUADALAJARA, JALISCO CLARA FOUR POINT FIVE PERCENT ALCOHOL VOLUME TWELVE FLUID OUNCES
The English translation of CERVEZA MINERVA, Elaborada en Guadalajara, Jalisco, CLARA in the mark is BEER MINERVA, Elaborated in Guadalajara, Jalico, PALE.