Color is not claimed as a feature of the mark.
The mark consists of a capital "X" on the left, with the letters "O", "I", and "E" vertically centered beneath its intersection. The top left, bottom left, and top right of the "X"'s lines are extended beyond the logo's dimensions, purposefully. These lines form a large triangle in the white space on the left of the logo. A capital "B" is on the right side, entwined with the "X". The letters "I", "J", "O", and "U" are written beside it. The top curvature of the "B" crosses through the top right line of the "X" and ends within the top left line of the "X". There is an upturned curvature inside the "B" and an abstract shape formed in the bottom curvature of the "B", indicating it is an uppercase "B". The white space inside the "B" forms a misshapen heart with thick lines in the middle of it. The white space created by the "B"'s top line intertwined with the "X" is a triangle, and a trapezoid in the white space above the triangle.
The name "XOIE BIJOU" does not identify a living individual.
The English translation of the word "BIJOU" in the mark is "JEWEL".