The mark consists of horizontal rectangle with rounded corners with concentric circles superimposed on it; to the left of the circle appears the wording "100% PESCADO A CAÑA", "SALVAJE", and "100% FISHING ROD"; around the outer circle appears the wording "EL AUTÉNTICO IBÉRICO DEL MAR" above, Asian characters on the bottom left, and "BLUE-FIN" on the lower right with dots on the far left, bottom, and far right; inside the inner circle appears a background of irregular circles forming water with a stylized fish in the center with the wording "ATÚN ROJO SALVAJE" written inside the fish; and to the right of the circle is the wording "AKAI-TUNA".
Color is not claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "KURO MAGURO" and this means " BLUEFIN TUNA" in English.
The English translation of the wording "PESCADO A CAÑA" in the mark is "FISHING ROD". The English translation of the wording "SALVAJE" in the mark is "WILD". The English translation of the wording "EL AUTÉNTICO IBÉRICO DEL MAR" in the mark is "THE AUTHENTIC IBERIAN SEA". The English translation of the wording "ATÚN ROJO SALVAJE " in the mark is "WILD RED TUNA" or "WILD BLUEFIN TUNA." The English translation of the wording "AKAI" in the mark is "RED".
"100% PESCADO A CAÑA SALVAJE 100% FISHING ROD", "EL AUTÉNTICO IBÉRICO DEL MAR", THE ASIAN CHARACTERS THAT TRANSLITERATE TO "KURO MAGURO", "BLUE-FIN", "ATÚN ROJO SALVAJE" OR "AKAI-TUNA"