The mark consists of the word "SHELF" in black in a curved arc above the image of an eyeball with the word "EYES" in black in a curved arc below the image of the eyeball. The eyeball, that is intended to resemble a camera aperture, has a black rim with a white inner circle, a light blue circle in its interior and a black circle in the center. The blue circle has a white circle in the top portion with the top quarter being absorbed into the black rim. Extending outward from the eyeball design are ten shelves, five on each side, intended to resemble a retail store planogram. The shelves feature packages, boxes, bottles and rolls in black, white, light blue, dark blue, brown, beige, tan, white, lime green, light yellow, dark yellow, light red, dark red, orange, light gray and dark gray.
The color(s) black, white, light blue, dark blue, brown, beige, tan, white, lime green, light yellow, dark yellow, light red, dark red, orange, light gray and dark gray is/are claimed as a feature of the mark.
"SHELF"
Trademark: 86938746
