35 Advertising and promotional services, namely, promoting the goods and services of others through the distribution of coupons, and discount offers which entitle the holder to receive discounts on food, restaurants and dining, hotel accommodations, consumer merchandise, travel, movies, sports, theater and other leisure activities, including health conscious options; providing advertising service through the distribution of advertisements, coupons and discount offers for display on Internet, namely, in websites, e-mails and multimedia messages; providing via on-line computer services a membership program entitling the participants to receive discounts on food, restaurants and dining, hotel accommodations, consumer merchandise, travel, movies, sports, theater and other leisure activities, including health conscious options, and providing in connection therewith an on-line directory of information about the discount program and participating businesses