The color(s) text in blue including a banner that same shade of blue surrounded by white. is/are claimed as a feature of the mark.
The mark consists of Black banner including the words, FIRE, HONOR, RESCUE and COURAGE in the flaps, with the Bern Ripka (BR) logo in the middle. "YOU FIGHT THE FIRES, WE'LL FIGHT FOR YOU" above, and "1-800-LAW-5432" and "BERNRIPKA.COM" equally spaced and centered on the bottom.
YOU FIGHT THE FIRES WE FIGHT FOR YOU COURAGE FIRE HONOR RESCUE ONE-EIGHT HUNDRED-LAW-FIVE THOUSAND FOUR HUNDRED THIRTY TWO BERNRIPKA