The mark consists of a blue rectangular outline enclosing a white area. In the left side of the rectangle is a red shaded circle with a white, upper case letter "W" in the center of the circle. Following the circle in the upper portion of the rectangle are three black, Chinese characters, and below the Chinese characters is the phrase "SWEET RICE KING" in red, stylized letters, with the first letter of each word capitalized. The rectangular area around the blue rectangular outline is white.
The color(s) blue, red, black, and white is/are claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "JIU NIANG WANG" and this means "SWEET RICE KING" in English.
The English translation of the chinese characters in the mark is "SWEET RICE KING".
"SWEET RICE" AND THE CHINESE CHARACTERS THAT TRANSLITERATE TO "JIU NIANG"
Trademark: 86915714
