The color(s) yellow, black, blue, red, white, and brown is/are claimed as a feature of the mark.
The mark consists of A yellow smiley face with blue eyes having black pupils and a white outer portion, white teeth, red mouth with tongue, black eyebrows, a black yarmulke with Hebrew cursive letters spelling out "Simchala" with brown, black, and white peyos extending down from the yarmulke.
The non-Latin characters in the mark transliterate to "Simchala" and this means "an affectionate version of a Hebrew name Simcha" in English.
Trademark: 86909010
