The color(s) black and gray is/are claimed as a feature of the mark.
The mark consists of the letters Hj at the top center of the logo in a stylized format. The H appears in upper-case and the j in lower-case. Both letters are black in color except that the circular shape typically used to dot a lower-case j has been replaced with a four-sided gray diamond. The horizontal line of the H extends outside the letter and attaches to the top of the vertical portion of the lower-case j, connecting the two letters. Directly beneath the stylized Hj portion of the Mark, in descending order appear a horizontal grey line; then beneath that the word HUTCH'S in thick, black, upper-case block letters; then beneath that the word JEWELRY in thinner, black, upper-case, block letters; then beneath that a second horizontal gray line. The gray lines and the words HUTCH'S and JEWELRY appear in four separate equal length rows with the words HUTCH'S and JEWELRY written in different thicknesses so the two words can appear equal in length.