9 Computer software platform for marketing automation tools for mobile technologies, namely, application programming interface (API) software and software development kits (SDKs) that collect and analyze customer data and enable the customer to send marketing messages to consumers across multiple channels, namely, push notifications, location-based messaging, text messaging, in-app messages, email, customer service messages, and transactional messages for marketing, data analytics, and customer support; Business intelligence software, namely, software for marketing automation tools and customer relationship management (CRM) for creating and assessing marketing campaigns and marketing programs, enabling integration with machine learning, predictive technology, and for sending messages, questionnaires or polls for customer engagement and feedback, namely, push notifications, location-based messaging, text messaging, in-app messages, and email; Computer software for data collection, data management, data analytics, and data visualization, and enabling actionable data insights that provide a single view of each customer; Computer software for use in creating and sending multi-channel messages, namely, push notifications, location-based messaging, text messaging, in-app messages, and email, for promoting, advertising, and marketing the goods and services of others; Computer software for data analysis, actionable data analysis for customer segmentation, and marketing and campaign creation, customer feedback, and collection, analysis and data collection, all of the foregoing for use in customer relationship management (CRM) and multi-channel messaging, namely, push notifications, location-based messaging, text messaging, in-app messages, and email; Computer software consisting of a content management system (CMS) for the management of mobile applications and content; Computer software for use in collecting, managing and analyzing customer data on social networks and media and via point-of-sale, loyalty programs, in-store promotions, and net promoter scores; Computer software that facilitates dialog between an application owner's customer and the customer service help desk and collects feedback for customer service and help desk support management; Computer software for customer engagement, namely, tools for soliciting, gathering, categorizing, analyzing and sharing customer feedback; Computer software for use in conducting opinion polls and surveys; Computer software for creating and managing mobile and desktop news feeds