The color(s) red, black, blue, light blue, grey, and white is/are claimed as a feature of the mark.
"ICE BERRY MAX" AND "ENERGY DRINK"
The mark consists of the stylized word "HYPE" in grey, written from the bottom to the top of the mark. Below the word "HYPE" are the stylized words "ENERGY" in grey and "UP" in red outlined in white, next to the word "UP" are two arrows in red outlined in white, all written from the bottom to the top of the mark. The stylized words "ICE BERRY MAX" in white appear at the top of the mark. The stylized words "ENERGY DRINK" in white appear at the bottom of the mark. The background design consists of a black curved rectangular shape bordered by red lines outlined in black and to each side a gradient design of blue to red beneath a large chevron design in light blue, with a smaller chevron design overlapping both sides.