The color(s) white and red is/are claimed as a feature of the mark.
The mark consists of the literal elements LOVE IS ALL YOU KNEAD EST. 2012, an image of a cupcake, an image of a coffee cup, an image of a loaf of bread, and an image of three pastries, all colored white, and located within a red background, which is located within a white circle, which is surrounded by a red circle, which is surrounded by another white circle, which is surrounded by a red peripheral circular fringe.