35 Promoting awareness of the need to transform society through the use of environmental, technological, social and economic ways, means, and methods for its betterment; Promoting awareness of environmental, technological, social and economic means and methods that can be used to change society for its betterment; Online retail store services featuring physical and virtual merchandise in connection with designated websites featuring fictional characters, stories, and illustration, namely, art, comic strips, comic books, books, t-shirts, and caps