Color is not claimed as a feature of the mark.
"VINEYARD" AND "EST. 1978" AND THE IMAGE OF A WINE BOTTLE
The mark consists of the words "SKIN," the letter "X" formed by a design of two crossed bones, and the words "BONES" and "VINEYARD." The word "SKIN" appears at the top of the mark oriented horizontally, below which is the "X" formed by two crossed bones, below which is the word "BONES" oriented vertically, below which is the word "VINEYARD" oriented horizontally.
SKIN X BONES ESTABLISHED NINETEEN HUNDRED SEVENTY EIGHT