Color is not claimed as a feature of the mark.
The mark consists of a white border around a black rectangular shaped box with the the words "A TIP FROM A FORMER SMOKER" centered and in white capital letters, where centered directly below "A TIP FROM A" is a horizontal line, and where the word "FORMER" is centered directly below the horizontal line above it, and the word "SMOKER" is centered directly below the word "FORMER".