35 Promoting public awareness of the importance of reading of the Bible and its application to individual lives, the marketplace, and the broader culture; Online retail store services featuring Bibles, Bible texts, books, children's books, CDs, CD-ROMs, [ DVDs, software, ] and Bible-related products; Promoting reading of the Bible through mobile and online advertising; Charitable services, namely, promoting public awareness of Christianity, religion, and the impact of Christian faith on individual lives, the marketplace, and the broader culture; Business consultation services and marketing research, and analysis pertaining to the background, purpose, finances, selection, verification, assessment, monitoring, evaluation, and capacity-building of international educational programs, charitable programs, counseling programs, charities and nonprofit organizations; wholesale distributorships featuring printed educational materials in the field of Scripture-based literacy training and programs; Online retail store services featuring Bibles, printed Bible portions, books, booklets, brochures, study guides, newsletters, magazines, printed educational materials, CDs, [ DVDs, and software, ] all in the fields of the Bible, Christianity, religion, theology, spirituality, ethics, values, and application of the Bible to individual lives, the marketplace, and the broader culture