Color is not claimed as a feature of the mark.
The mark consists of the word "Shoe" to the left of an image of a pair of golf shoes, with an arrow pointing to the right above the word "Shoe" and the word "Last thought" below the word "Shoe", an image of a pair of golf shoes with the product containing the "tips" for better golf play on both shoes, "affixed" to the laces of both shoes, and the word "Tips" to the right of the shoes with the words 'Before your shot!" below the worrd "Tips".