The mark was first used anywhere in a different form other than that sought to be registered at least as early as 07/01/2016
The mark was first used in commerce in a different form other than that sought to be registered at least as early as 03/01/2016
Color is not claimed as a feature of the mark.
"BEARD"
The mark consists of Above the design appears the wording "True Gentleman" in stylized font. Underneath the design appears the wording "Beard Company" in stylized font. In the center appears a circular boarder that has small notches going all the way around, contained within the boarder itself. To the left and right of the circular boarder is another decorative, semi-circular, outer boarder with angular points facing East and West. In the center of the circular boarder is a portrait of an older man, wearing a suit and bowtie, with a beard and long moustache, looking forward.