The mark consists of the word "EXPO" in light blue and the word "EMPRENDE" below in dark gray. To the right of the wording appears a ring of five keys fanned to form a semi-circle with the letter "E" forming the teeth of each key. Starting at the top of the semi-circle and proceeding clockwise, the keys appear in the colors purple, blue, green, magenta, and yellow.
The color(s) light blue, blue, dark gray, purple, green, magenta, and yellow is/are claimed as a feature of the mark.
The English translation of "expo EMPRENDE" in the mark is "expo LAUNCH".
"EXPO"