The color(s) blue, brown, yellow, purple, orange and green is/are claimed as a feature of the mark.
The mark consists of "SOHOA" in green letters , smart organic healthy options always in orange letters, white, orange, yellow, green, purple, blue, and brown. There is an orange, green, and brown tree, a yellow to orange sun, a purple meditative girl with blue flowers around her, and a blue ripple of water with a blue leaf.
The word "sohoa" has no meaning in a foreign language.