42 Application service provider (ASP) featuring software for use in improving a customer's experience and brand engagement through a customized portal, namely, connecting a brand's online content with in-store customers and improving customer engagement and participation, along with providing back-end analytical data to the merchant; Consulting services in the field of Software as a service (SAAS); Platform as a service (PAAS) featuring computer software platforms for improving a customer's experience and brand engagement through a customized portal, namely, connecting a brand's online content with in-store customers and improving customer engagement and participation, along with providing back-end analytical data to the merchant; Providing a web site featuring temporary use of non-downloadable software for improving a customer's experience and brand engagement through a customized portal, namely, connecting a brand's online content with in-store customers and improving customer engagement and participation, along with providing back-end analytical data to the merchant; Providing a website featuring non-downloadable software for improving a customer's experience and brand engagement through a customized portal, namely, connecting a brand's online content with in-store customers and improving customer engagement and participation, along with providing back-end analytical data to the merchant; Providing a website featuring resources, namely, non-downloadable software for improving a customer's experience and brand engagement through a customized portal, namely, connecting a brand's online content with in-store customers and improving customer engagement and participation, along with providing back-end analytical data to the merchant; Providing on-line non-downloadable software for improving a customer's experience and brand engagement through a customized portal, namely, connecting a brand's online content with in-store customers and improving customer engagement and participation, along with providing back-end analytical data to the merchant; Providing temporary use of a web-based software application for improving a customer's experience and brand engagement through a customized portal, namely, connecting a brand's online content with in-store customers and improving customer engagement and participation, along with providing back-end analytical data to the merchant; Providing temporary use of on-line non-downloadable software and applications for improving a customer's experience and brand engagement through a customized portal, namely, connecting a brand's online content with in-store customers and improving customer engagement and participation, along with providing back-end analytical data to the merchant; Providing temporary use of on-line non-downloadable software for improving a customer's experience and brand engagement through a customized portal, namely, connecting a brand's online content with in-store customers and improving customer engagement and participation, along with providing back-end analytical data to the merchant; Software as a service (SAAS) services featuring software for improving a customer's experience and brand engagement through a customized portal, namely, connecting a brand's online content with in-store customers and improving customer engagement and participation, along with providing back-end analytical data to the merchant; Software as a service (SAAS) services featuring software for improving a customer's experience and brand engagement through a customized portal, namely, connecting a brand's online content with in-store customers and improving customer engagement and participation, along with providing back-end analytical data to the merchant; Software as a service (SAAS) services, namely, hosting software for use by others for use in improving a customer's experience and brand engagement through a customized portal, namely, connecting a brand's online content with in-store customers and improving customer engagement and participation, along with providing back-end analytical data to the merchant; Technical support services, namely, remote administration and management of in-house and hosted datacenter devices, databases and software applications