Color is not claimed as a feature of the mark.
The mark consists of four Chinese characters.
The non-Latin characters in the mark transliterate to "SUL," "JOONG," "MAE," "HYANG" and this means "snow," "in," "plum flower," "incense" in English.
The English translation of "SUL," "JOONG," "MAE," "HYANG" in the mark is "snow," "in," "plum flower," "incense".