The mark consists of the stylized wording "SMILES ETCETERA WHERE GREAT SMILES ARE ALWAYS IN STYLE!" and design inside of a blue rectangle. The wording "SMILES ETCETERA" and "WHERE GREAT SMILES ARE ALWAYS IN STYLE!" is in white and situated next to each other. A white tooth with yellow gloves holding a black tooth brush with gray and light gray bristles, with black lips, white teeth outline in black, a black nose, yellow, white and black glasses, and red, yellow and white shoes. The tooth and design is outlined in black.
The mark was first used anywhere in a different form other than that sought to be registered at least as early as 04/23/2004
The mark was first used in commerce in a different form other than that sought to be registered at least as early as 04/23/2004
The color(s) blue, white, yellow, red, black, gray and light gray is/are claimed as a feature of the mark.
The stippling is for shading purposes only.