Color is not claimed as a feature of the mark.
The mark consists of the trade dress for the packaging of goods. The elements of the trade dress are (i) a large, artisanal bottle shaped as a boot, with a distinctive design. The design is intended to make the bottle appear as if it is a snakeskin and leather cowboy boot, and contains rectangles at the base, followed by a fanciful design in the vertical portion of the bottle; and (ii) horizontal label on the vertical portion of the bottle with the text "Tequila Dos Artes", in partially stylized type.
The English translation of Dos Artes in the mark is Two Arts. The wording ` has no meaning in a foreign language.