The mark consists of a white sun, lined in orange, with orange rays, and an orange crown at the top, representing the dot in the letter "I" in the black wording with an unshaded border, "PRIMO", printed below the sun, with "PRIMO" in large letters, all caps, printed above the black wording with an unshaded border "DESTINATIONS" in smaller letters all in caps.
The color(s) orange, white and black is/are claimed as a feature of the mark.
"DESTINATIONS"