35 Customer loyalty services, namely, incentive programs to promote frequent customer patronage through rewards in the nature of distribution of prepaid stored value cards, coupons and discount codes; retail store services and online retail store services in the field of hair care products featuring a bonus incentive program for customers; retail store services, mail order catalog services and online retail store services, featuring hair care products, namely, shampoos, conditioners, styling preparations, coloring and decolorant preparations, permanent waving and curling preparations, hair sprays and hair gels, hairspray, soaps, gels and salts for the bath and shower, toilet water, perfume, deodorants, skin, face, hand and body oils, creams, milks, lotions, gels and powders, after sun lotions, sun block and sun screen preparations, cosmetics, and makeup; customer loyalty services and customer club services for commercial, promotional and/or advertising purposes; conducting customer loyalty and affinity marketing programs for commercial promotion and for advertising purposes; conducting incentive reward programs for commercial promotion and advertising purposes to promote the sale of the sale of hair care products and services; advertising services, namely, promoting and marketing the goods and services of others via electronic communication networks