The color(s) black, blue, white, purple, orange, and yellow is/are claimed as a feature of the mark.
The mark consists of a motion mark showing black mannequin persona that is always stationary in a store and cannot physically move himself, imagines running, swimming, kissing a lifeless mannequin, lifting large objects, and eventually breaking out of the store to explore and interact with the outside world, including real people, products, and society.