The color(s) black, red, brown, dark brown, white, yellow, pink is/are claimed as a feature of the mark.
The mark consists of The background is in pink, La Deliciosa is in black letters, Michoacana is in red letters, the fruit bar is in white and red, the cone is brown and icecream in red, the banaboat has some cookies in brown and dark brown along with cherries on time of icecream scoops.