The color(s) pink (Pantone 1935C) , purple (Pantone 2685C) and turquoise (Pantone 640) is/are claimed as a feature of the mark.
The mark consists of the words "Family", "ROO" and "Financial News", with the word "Family" in a font similar to Arial text, the word ROO in a font similar to Showcard Gothic text, and the words "FINANCIAL NEWS" also all capitals in a font similar to Calibri text. Appearing in the center of the second "O" in "ROO" is a baby kangaroo in diapers.