The mark consists of the term "IUSAELA" in a stylized font wherein the tittle in the "I" is in the form of a five-pointed floral design. A stylized burst is to the right of said term "IUSAELA", with the term "LA", followed by the term "PEQUENA", followed by the term "GRAN", followed by the term "DIFERENCIA", within said burst. A stylized woman figure is to the right of said burst, wherein a straight line, with a nine-pointed burst on the end of said straight line, is extending from said woman figure's hand; a five petal floral design exists on said woman figure's head; an oval shaped design extends from said woman figure's back, with said oval shaped design ending with a straight edge at said woman figure's back; a five petal floral design covers the body of said woman design. All elements of said word plus design mark are encompassed by numerous floral designs and five-pointed stars.
Color is not claimed as a feature of the mark.
The English translation of "LA PEQUENA GRAN DIFERENCIA" in the mark is "THE SMALL GREAT DIFFERENCE".