The color(s) blue,gold, red, black is/are claimed as a feature of the mark.
THE TERMS "RON"; "SUPERIOR", "PUERTO RICO", "PUERTO RICAN", "RUM", AND "DISTILLED"
The mark consists of a navy blue rectangle with a thin horizontal gold line; under the upper gold line is the wording "RON SUPERIOR" in gold letters outlined in blue with light black shadows behind the letters, and a thin curvy blue line under the "R" in the word "SUPERIOR". Under the wording "RON SUPERIOR" is a blue circle containing the fronds of a black palm tree in the middle of it, standing between the words "RON" and "SUPERIOR"; the rest of the black palm tree extends downwards to the middle of the mark, passing in front of a banner and ending in small patch of black grass; the banner is gold with a red border, contains the wording "PUERTO RICO" in red with a black border, and extends horizontally across the middle of the mark. Under the wording "PUERTO RICO" are two gold circles with black markings. Under the two circles, appears the wording "Distilled" in gold in a stylized font. Under the wording "Distilled" is the wording "PUERTO RICAN RUM" in gold.
The English translation of Ron in the mark is Rum.