The color(s) pink, blue, orange, yellow, green, and purple is/are claimed as a feature of the mark.
The mark consists of the letter "i" with an oversized dot, followed by the word "ShOW" in stylized blue font. To the right of the dot of the "i" and above "Sh" in "ShOW" are four Chinese characters with gradient colors orange, yellow, green, blue, purple and pink from left to right.