The color(s) brown, red, green, purple and white is/are claimed as a feature of the mark.
a design featuring a brown wooden board-type background with three square carriers at the top in red, green and purple, featuring a white bell pepper, a rooster and a berry, respectively. The white stylized term "PALEOLICIOUS" is presented under the design and over the white stylized wording "BECAUSE HEALTHY FOOD SHOULD ALWAYS BE DELICIOUS".