9 Computer application software for mobile phones, mobile devices and wearable devices, namely, software for optimizing, analyzing, segmenting, hosting, and transmitting electronic data and content for mobile customer engagement and marketing through available messaging channels; downloadable and non-downloadable software development tools for the creation of mobile Internet applications, web applications, websites, and client interfaces; computer software for use in customer relationship management (CRM); computer software to transmit through push notifications and other means data in real time and for automating communications at scheduled times to an end user's mobile device, with integration with the software and/or hardware features of the mobile device; downloadable software for notifying end users of appointment times, test times, and the availability of goods or services