The color(s) yellow and red is/are claimed as a feature of the mark.
"HANDCRAFTED IN CHARLESTON, SC, WHISKEY, DARK CHERRY WITH CAYENNE PEPPER"
The mark consists of the representation of a label where the background appears in yellow with objects and lettering in red. The object consists of a cherry with flames emanating from the top. Below the object, the word CHERRYSHINE appears centered in red. The literal elements -- "The Original CHERRYSHINE Handcrafted in Charleston, SC Whiskey Dark Cherry With Cayenne Pepper", -- appear in red and are centered below the object. The literal elements "Handcrafted in Charleston, SC" appear on a banner below the word CHERRYSHINE.
THE ORIGINAL CHERRY SHINE HANDCRAFTED IN CHARLESTON SC WHISKEY DARK CHERRY WITH CAYENNE PEPPER