35 Management, administration and supervision of customer loyalty programs, incentives, and loyalty card schemes and incentives; sales promotion through customer or consumer loyalty or reward or frequent user schemes; providing incentive award programs for customers through issuance and processing of loyalty points for on-line and in-store purchase of a company's goods and services; exchange services, namely, bartering goods and services for others; advertising, bartering goods and services for others and online trading to provide users with access to purchase or exchange goods and services via a web-based system and online portal; providing a web-based on-line portal that provides customers access to third party web-based internet sites for the purchase or exchange of various goods and services; online trade directory services, namely, operating online marketplaces for sellers and buyers of goods and services; online auction services; compilation and provision of commercial information, trade information, business directories, trade directories, and online business and trade directories for publishing on the Internet; systemization of data in computer databases; compilation of information into computer databases; advertising, marketing and promotion services; public relations; advertising and directory services, namely, promoting the goods and services of others by providing a website featuring information relating to businesses, their contact details, physical address, opening hours, products and services offered, and hyperlinks to their websites; retail store services featuring a wide variety of consumer goods of others; the bringing together, for the benefit of others, of a variety of goods excluding the transport thereof, enabling customers to conveniently view and purchase those goods; presentation of goods on communication media, for retail purposes; business management and consultancy; business administration; providing office functions; providing information, advisory and consultancy services in relation to business consulting and management, commercial barter and trade exchange of goods and services