Color is not claimed as a feature of the mark.
The mark consists of the company name, in a font that has been customized from the stock font "Citronela". The primary portion of the company name, "Wild Child", is placed above the secondary portion of the name, "Botanicals". Behind the name, a silhouette of a young woman, with wind swept hair, fills up the center space between the words "Wild" and "Child". She is facing to the right. Facial features, such as eyes, are not used, though the shape of her nose, mouth and chin can be distinguished.