The color(s) light blue and dark blue is/are claimed as a feature of the mark.
"THE HEALTH INSURANCE STORE"
The mark consists of the wording The Health Insurance Store in dark blue and light blue font, with the letters LLC in smaller font; a light blue x-cross pattern composed of four non-intersecting, uniform sections, each of which is comprised of four non-uniform, parallel line segments, located to the left of the wording; a light blue arc pattern arcing upwards and to the right composed of six non-intersecting, non-uniform arc segments, each of varying lengths and arcing upwards and to the right, located to the right of the wording.