Color is not claimed as a feature of the mark.
The mark consists of all caps. Normal styled "B", "I", "L". Bottom of "L" half way extended, connecting to a fully extended "L" touching/connecting to the letter "O". Between both "L"'s, is a half triangle the helps distinguish one "L" from the other. Below the stylized word "BILLO" is the words: "The Pillow Reimagined.".