The color(s) magenta, green, yellow, turquoise, gold, orange is/are claimed as a feature of the mark.
The mark consists of a stylized sunrise with 8 radiating beams, "rising" over the "Gene" portion of the word "Geneius", Sunrise is gradated orange. In the word "Geneius", the "G" is magenta; "e" is green; "n" is yellow; "e" is turquoise; the "ius" is gold. In the word "Foods", the "F" is green; the "o" is magenta; the second "o" is turquoise; the "d" is gold; and the "s" is yellow.