45 Licensing of franchise intellectual property in the fields fields of computer-based systems for ordering items, including clothing, footwear, and headwear, and the display of goods, and for wholesale and retail services for clothing, footwear, and headwear in stores, and for online and catalog ordering services for clothing, footwear, and headwear, and for the design and development of computer hardware and software, namely, to operate an online retail store and for matching clothing, footwear, and headwear to individual size and measurements of persons for purposes of facilitating purchase of appropriately sized clothing, footwear, and headwear