The mark consists of the stylized image of a six speed stick shift knob in black with an overlaying repeating circular-shape design in gray. A red arrow with a white border is above the knob, and a green arrow with a white border is below the knob. On the gear shift is a 7 prong linear graphic of the shift positions in white and grey with the white text "1 3 5 S" above the linear graphic and the white numbers "2 4 6" below the below the linear graphic. On the red arrow are the numbers "2015" in white, a white star, the wording "THE SHIFT DAILY" in white, a white star, and white numbers "2015". On the green arrow are a series of white dashes, a star with a white outline and green interior, the wording "NEVER IN REVERSE" in white, a star with a white outline and green interior, and a series of white dashes. All other uses of white in the drawing represent background area and are not features of the mark.
THE SHIFT DAILY TWO THOUSAND FIFTEEEN TWO THOUSAND FIFTEEN NEVER IN REVERSE ONE TWO THREE FOUR FIVE SIX S
The color(s) red, black, green, white, and gray is/are claimed as a feature of the mark.
"2015" AND "DAILY"
Trademark: 86730270
