Professional counselling, psychotherapy, and behavioral therapy guidance services for facilitating human change related to wellness, personal relationships, personal growth, career development, mental health, and psychological illness or distress, Professional counselling, psychotherapy, and behavioral therapy guidance services involving the application of recognized cognitive, affective, expressive, somatic, spiritual, developmental, behavioral, learning, and systemic principles and including a broad range of mental health services, namely, providing human change personal support services for persons, couples, families, and groups with diagnosed mental illnesses or mental health issues, learning disabilities, marriage difficulties, eating disorders, stress, depression, anger, grief, infertility, weight management and body image, addictions, indigenous issues, family difficulties, and career development and management; The establishment and maintenance of standards of professional ethics and practice among its members in order that the public interest may be served and protected