The color(s) tan, white, black, and red is/are claimed as a feature of the mark.
"PREMIUM BEEF" AND "EST. 1960"
The mark consists of a semi-rectangular design with rounded corners and triangular points on the top and bottom sides, and semi-oval portions on the right and left sides, all filled in red; imposed over this design in the middle of the mark is the stylized wording "HERITAGE" in tan, with white, black, and red outline; to the above are two diagonal black lines, a stylized image of a butcher outlined in black, with the tan element "EST. 1960"; and below, the black wording "PREMIUM BEEF", a black star, and several curved tan lines; the entire mark has black shading on its right and bottom sides.