Color is not claimed as a feature of the mark.
The certification mark, as used or intended to be used by persons authorized by the certifier, certifies or is intended to certify that the products bearing the mark have been evaluated and meet certain composition and preparation requirements or standards established by certifier to ensure compliance and consistency with true Paleolithic dietary practices.
The mark consists of a circle with a solid center surrounded by a contrasting border; in the top arc of the border appear the terms THE PALEO DIET (TM); in the lower arc of the border appear the terms DR. LOREN CORDAIN; the term ENDORSED is positioned horizontally across the solid center.
The name "DR. LOREN CORDAIN" identifies a living individual whose consent is of record.